For Starbucks brand
a- what is one way that it’s performance and one way that its imagery has contributed to brand’s the meaning in your mind.
b- what is one way you have responded to the brand. In your answer, describe one way you responded by making a specific judgement and one way you responded by having specific feelings.
c- what extent has the brand resonated with you? In your answer, select one of the ways a brand can resonate (i.e., behavioral loyalty, attitudinal attachment, sense of community, and active engagement) and describe the how the brand has resonated with you in that way.