Answer these two questions. Reconcile them using the textbook readings, personal experience, and research to develop an answer to the questions posed.
1. Why were the respective strategies of General Motors and Swissair not challenged more effectively well before they failed? (It may help here to consider the identity of their main stakeholders and their respective beliefs and interests).
2. Some claim that the main purpose of mission and vision statements is to motivate employees. Investigate and discuss this claim.
1. Pitt, M., & Koufopoulos, D. N. (2012). Essentials of Strategic Management. London: Sage. ISBN: 9781849201872
2. Magretta, J. (2012). Understanding Michael Porter: The Essential Guide to competition and strategy. Boston, MA: Harvard Business Review Press. ISBN: 9781422160596