Summary of Case Monitoring and analyzing changes in population demographics is an important part of the marketing intelligence data included in a marketing information system. Although this data can be gathered by syndicated or customized research, much of this information is gathered by government research that is available for free on the Internet. In this discussion, you will gather and compare data from two free online government sources to simulate the role of a marketing researcher.
- The Census Bureau’s Statistical Abstract provides tabled data for cities and counties across the nation.
- Michigan Demographics: click on the tab A-Z Counties and Cities and select the Michigan County or City you are researching.
- If you cannot open this link, try the following: http://www.michigan-demographics.com
- Then, click on A-Z counties and cities and select the MI county or city you are researching. (You will need to copy and paste this into your browser)