Identify the core problem and analyse the issues underlying the problem

How to analyse a case :
Case studies offer descriptions and data of situations from which you have to:
Step 1.
Write the introduction to the case study analysis which outlines the situation the key issues why these have arisen and require action.
Step 2: Identify the core problem and analyse the issues underlying the problem (s)
Step 3: What are the present marketing strategies of the company
Step 4: Write about the future direction (guidance) of the company.
Step 5: Do the Swot analysis
Step 6: Who are the major competitors of the company. What are the companys competitive strategies to outsmart the competitors?
Step 7: Is the company financially doing well? Justify your answer.
Step 8. Summarise the main findings
Step 9: write your recommendation in line with your analysis
http://www.kvimis.co.in/sites/kvimis.co.in/files/ebook_attachments/Thomas%20L.%20Wheelen%20Strategic%20Management.pdf#page567


 

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