Provide market share of the brand and the category leaders.

Amazon strategic management issues
Paper details

The paper will have the following sections: (a) cover page, (b) Table of Contents, (c) Abstract, (d) manuscript, and (e) References. The purpose of the report is to analyze Amazon strategic management issues. The paper should include the following sections below. (Please read paper details for additional information) 1. Introduction 2. Brand Details 3. Mission 4. Brand History 5. Corporate Strategy 6. Industry Review 7. SWOT. List, in priority order, 2 items in each of the 4 sections. Discuss all of the items. 8. Target Market 9. Five Forces Analysis (You can use the portion of my previous paper or create a new one) 10. Current Strategy 11. Recommendations. The paper will have the following sections: (a) cover page, (b) Table of Contents, (c) Abstract, (d) manuscript, and (e) References. The purpose of the report is to analyze Amazon strategic management issues. The manuscript section is the most important section. Sub-headed sections in this part of the document should include the following. The sub-head should start a new page (some sections will not fill up a full page while other sub-headed sections may cover 2-3 pages). 1. Introduction. Tell the reader the purpose of the paper, the brand, how data is organized, etc. 2. Brand Details. Provide details about the brand, such as their product line, pictures of the packages, etc. 3. Mission. State the brand’s Mission Statement and provide a brief explanation on how the brand does (or does not) achieve their mission. NOTE: This is the brand’s mission statement, not the mission statement of the corporation that owns the brand. 4. Brand History. Provide history of the brand, such as when it was first offered for sale, when key line extensions were added, the growth of the brand relative to market share and / or sales. If corporate ownership changed, this should be reported here too. The history of the past 2-5 years is the most important time period to analyze. 5. Corporate Strategy. The key items to address here is how this brand relates to the various other consumer brands that the corporation owns. Is this brand a small part of the total brand mix? Is this brand similar to other consumer brands the corporation owns? The goal here is to understand any internal competition the brand may face along with any symmetry the brand might enjoy relative to production, sales force efforts, etc. 6. Industry Review. Define the category the brand competes in. Provide market share of the brand and the category leaders. Provide brief profiles (i.e., strengths and weaknesses) of the two major competitors. Providing their logo, package graphics would help too. 7. SWOT. List, in priority order, 2 items in each of the 4 sections. Discuss all of the items. 8. Target Market. Profile the two leading target markets. Make sure it is clear which group is the most important. Use POP / POD to understand the primary target market’s perception of the brand relative to the leading competitor. 9. Five Forces Analysis. Use Porter’s theory to investigate the industry. Arrive at a conclusion as to the brand being in an ‘attractive’ or an ‘unattractive’ environment. 10. Current Strategy. Summarize what you perceive as the brand’s current strategy. List key marketing programs. This is a key section—it needs to use several strategic marketing terms. 11. Recommendations. This section is also very important. Here is where a variety of key strategic management terms are used to provide several ideas that might help the brand in future years.


 

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