Please use 37 scholarly articles in your research. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

Assignment 2: LASA 1IKEA Analysis Report
What isvalues-based service? How can a company create value for customers and other stakeholders?
Values-based service is defined as service that is firmly based on the core company values as well as social and environmental responsibility. When the core company values and the social and environmental values are in accordance with the values of customers and other stakeholders resonance (rather than dissonance) occurs. To be successful a values-based service business must seek resonance with its customers and other stakeholders in terms of values and avoid any suggestion of dissonance. Companies such as IKEA nurture and communicate values in their customer relationships.
Read the article Values-Based Service Brands: Narratives from IKEA by Edvardsson from the readings for this module. Using IKEA as the company in point conduct research using the Argosy University online library and the Internet to better understand the IKEA environment.
Based on your research write a report addressing the following points:
Corporate strategy begins with marketing and understanding the key elements of the marketing plan. For IKEA describe the following elements of its marketing strategy:
Analyze the three sources of value (economic social and environmental) in IKEAs value chain.
IKEA considers the customer to be a critical stakeholder. The IKEA message is directed to the majority of people and what they can afford and its pricing is dependent on the economic values that serve a majority of its customers.
Write a 68-page paper in Word format. Please use 37 scholarly articles in your research. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.
Then develop a short 68-slide Power Point presentation (not including the title and reference slides) covering the same information. Include headings for each slide and provide your talking points in the notes section to explain the content if the presentation is given verbally. Use the following file naming convention: LastnameFirstInitial_M3_A2.ppt.
ByWednesday February 10 2016 deliver your assignment to theM3: Assignment 2 Dropbox.
This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.

Proficiency
Maximum Points
Content Knowledge: Understanding
Communicates understanding of how to synthesize IKEAs marketing function to explain its target customers products/services market position etc.
CO 1
MSM PO: 2 4 5
MBA PO: 1.1 1.2 1.3 2.1 2.2 2.3
ILO 1 3 6
Response incorporates analysis and synthesis of central concepts of the assigned topic.
Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.
36
Content Knowledge: Application Component 1
Communicates the ability to synthesize IKEAs three sources of value in its value chain to explain its relation to wants and needs of customers value proposition and focus of customer value in its supply chain.
CO: 3
MSM PO: 2 4
MBA PO: 2.1 2.2 2.3 3.3
ILO: 1 2 3 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.
Response is adequately supported by current and relevant literature.
36
Content Knowledge: Application Component 2
Communicates the ability to synthesize data to explain IKEAs intangible products and benefits how other firms employ intangibles and how it might be used to increase profits.
CO: 3
MSM PO: 2 4
MBA PO: 2.1 2.2 2.3 3.3
ILO: 1 2 3 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.
Response is supported by current and relevant literature.
36
Content Knowledge: Application Component 3
Communicates the ability to synthesize data to explain IKEAs approach of how customers are stakeholders how this may maximize profits how it is at odds with supply and demand economics and why.
CO: 3
MSM PO: 2 4
MBA PO: 2.1 2.2 2.3 3.3
ILO: 1 2 3 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.
28
Content Knowledge: Application Component 4
Communicates the ability to synthesize data to create a set of 46 performance measures for evaluating mangers that integrate with IKEAs values and explain how you would implement them in the workplace.
CO 1
MSM PO: 2 4 5
MBA PO: 1.1 1.2 1.3 2.1 2.2 2.3
ILO 1 3 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.
Response is supported by current and relevant literature.
48
Written Communication/
Personal Effectiveness
Conveys through written word understanding and application of an understanding and application by delivery of a report identifying the three most promising avenues for achieving best practices within the company.
CO 2
MSM PO: 2 3 5
MBA PO: 1.1 1.2 1.3 2.1 2.2 2.3 3.3
ILO: 1 3 5 6
Writing is concise and clear in content language use grammar organization and sentence structure.
Writing is free of major grammatical and usage errors.
8
Oral Communication/
Personal Effectiveness
Conveys through oral communication such as a PowerPoint presentation an understanding and application delivery of a report identifying the three most promising avenues for achieving best practices within the company.
CO 2
MSM PO: 2 3 5
MBA PO: 1.1 1.2 1.3 2.1 2.2 2.3 3.3
ILO: 1 3 5 6
Presentation is concise with a logical flow of thought.
Content includes clearly articulated key points that are free of major errors.
Presentation is visually appealing and addresses audience considerations adequately.
8
200


 

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