Due: Week 8 Friday 25th August 2017 at 11:59pmFor all group work (assessment 2 and 3) students MUST keep a weekly diary of meetings and outcomes. Hard copies of the diary will be required if there are any group disputes.This assignment creates an opportunity for students to focus on hotels of market significance as evidenced by inclusion in the www.virtualfieldtrips.edu.au gallery. They will research the hotel of their choice and produce a group report that reviews important Design and Planning aspects of that hotel.Groups will select a hotel from the list of hotels in Virtual FieldTrip galleryThe report must include:- A description of the property including ownership and concept style.- Overview of key design elements and FFE. – If relevant an overview of the brand of the property and where this property sits within the brand.- Details of the target markets and how this property meets their needs.- A location and detailed site analysis including comments on why this might or might not be an ideal location for this style of property; including access layout etc.- An overview of competitors within the market area.- Details of the demand generators for this property. Essential Text and Materials:Textbook all readings and your own researched resourceshttp://www.virtualfieldtrips.edu.au/Submission guidelines: 1. To be submitted in electronic form as a word-processed file to www.turnitin.com2. A school assessment cover sheet to be attached with your paper3. All referencing must be in accordance with APA 6th Edition Referencing and Academic Writing Guide on SharePoint.4. An executive summary and table of contents are required.5. A minimum requirement of this assessment is the use of at least 4 academic sources to support your submission as well as other contemporary credible industry references to make up the minimum total 8 references expected in a 2nd year subject.6. Complete and attach a plagiarism form.7. A weekly diary of meetings and outcomes must be kept. Hard copies of the diary will be required if there are any group disputes.8. See marking rubric below and remember you do not need to attach this rubric to your submissions.
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