Discuss FOUR (4) approaches suitable to the crisis described in the case study. Support your choice with information from the case study.

Discuss FOUR (4)
approaches suitable to the crisis described in the case study. Support your choice
with information from the case study.

SECTION A
Sample Question
Training the spokesperson is an essential part of a crisis communication plan, with
audience analysis being a common part of the training process. What is audience
analysis? Explain THREE (3) elements of audience analysis.
(10 marks)

SECTION B
Sample Questions
Question 1
Several organisational theories are relevant to crisis communication and are
helpful in assisting crisis communicators plan the development of crisis
communication plan. Based on the case study, explain the theories listed below
and its application to develop the CCP for Livestrong Foundation.
a. Classical Theory (15 marks)
b. Cultural Theory (15 marks)
(30 marks)
Question 2
Image restoration should not be about spinning. There are several approaches
commonly used by crisis communicators to manage crisis. Discuss FOUR (4)
approaches suitable to the crisis described in the case study. Support your choice
with information from the case study.
(30 marks)


 

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